Is the Trend for Corporate Clothing in Johannesburg on the Increase?
It appears that business owners and business managers in Gauteng are finally starting to catch on to the benefits of wearing corporate clothing. Johannesburg is very trendy, and the business trend from New Zealand to bring corporate wear into the business for staff to wear is starting to make an impact here as well. Business managers simply cannot afford to overlook the many advantages that the wearing of corporate clothing or uniforms brings, and it is showing signs of forming part of the marketing strategy for a lot of small, medium and large enterprises.
3 Business Advantages of Branded Corporate Clothing
- Brand visibility: It is important that the brand is visible to potential clients, as you cannot sell a brand that nobody knows about. High visibility creates brand recognition, and it is a proven fact that people would rather engage with or purchase a brand that they are familiar with, than one that they don’t know, even if they have never used that product or service before. Every time an employee or client wearing your branded corporate clothing is seen by the public – whether they are seen in the line of business, commuting, in a restaurant or in a shop, the brand is being exposed, made more visible and reinforced with potential clients. It is, in fact, a very effective type of mobile advertising.
- Boosts morale: If all employees wear the same brand or the same uniform, it creates a feeling of unity within the workforce. It gives employees a sense of belonging, of working towards a common goal, and being part of a team. This can greatly boost staff morale and overall motivational levels in the company. It does, however, go without saying that the uniform has to be well designed, comfortable and attractive, or it may become a point of contention when trying to implement the wearing of corporate wear in the business. Special branded clothing can also be awarded to recognise prestige or achievement, and employees can wear these items with pride and a sense of accomplishment.
- Client loyalty: The gifting of branded corporate clothing in Johannesburg is big business at sporting events, and clients love to receive useful, attractive items that they can use, display or wear. This means that the client becomes an indirect champion of your brand, and everyone that sees the client wearing your branded wear subconsciously believes that the person wearing it is vouching for your brand. Clients who are affiliated with a particular brand are also more loyal to that brand – so remind them of your brand by giving them corporate clothing! Johannesburg is full of businesses and people, and you can get fantastic, well-designed, high-quality corporate clothing from Top 2 Toe in a jiffy!