Corporate Uniforms in a Business Environment: Pros and Cons
When it comes to running a business, many business owners or managers wonder about the value of introducing corporate uniforms. While there are always pros to introducing corporate uniforms, there are also some cons, and business owners should take some time to ponder both of these and make a decision based on their own business environment.
Advantages of Corporate Uniforms
- Marketing:
One of the best ways to ensure that your customers and potential clients are familiar with your business is to maximise the visibility of your brand. When employees wear branded corporate clothing, the brand is visible everywhere that they go – whether it be on the subway, in the post office or at work. Your brand or logo is on permanent display wherever your employees are. This is a great way to make the brand visible to hundreds of people every day. It also creates brand familiarity, which increases your customer base.
- Identification:
There are many businesses that need their employees to be identifiable by members of the public and by their customers every day. If you think about a retail environment, it is crucial for customers to be able to locate an employee on a sales floor. This would be virtually impossible to do in a busy shop, even if the shop assistants are wearing large name badges. Giving staff a standard uniform that identifies them as an employee alerts customers to their presence and makes them accessible to the target market. The idea of professionalism is also created by corporate uniforms, thus the idea of trustworthiness and quality is then created for the customer.
- Team cohesion:
One of the biggest reasons why corporates encourage the wearing of corporate uniforms is to create a better sense of togetherness in their teams. Teamwork is also why sports teams wear the same kit, and why charities give away branded T-shirts at fund raising events. The team becomes more focused on the common goal and tend to cooperate, and employees also tend to interact better with their teammates.
Disadvantages
- Expense:
This is probably the biggest drawback that employers face when implementing staff uniforms. It can be costly to have specific sizes and designs made up, but if you find a great supplier of corporate uniforms and build a good relationship with them, you will be able to negotiate great discounts. Also keep in mind that the more items that you purchase, the lower your cost per unit is likely to be.
If you would like to know more about how you can benefit from implementing branded business wear, or are looking for a supplier of really good quality and well-designed corporate uniforms and other branded products, give us a call, at Top 2 Toe!