2 Reasons to Dress Your Employees in Branded Corporate Clothing
It is estimated that around 50% of South African small businesses fail within 24 months, with 70% to 80% failing within the first five years. Throw in a global pandemic – and six months later, 90% of South African small, medium and micro enterprises (SMMEs) are in crisis, either shutting doors or retrenching and down-scaling. South African SMMEs play a significant role in our economy –but a reduction in consumer spending and an increase in operational costs minimise chances of survival.
The market has gone through quite a disruption – and unless financed by Big Box brands, today’s small retailers and service providers no longer have the resources as before. In a volatile economy where marketing is a matter of survival, budgets are tight, and marketing costs have hit the roof, along with living and operational expenses. SMMEs cannot compete with big brands, which is why they turn to good-old-fashioned, branded corporate clothing.
As one of the world’s best, most affordable marketing tools – used for decades by the world’s top Fortune 500s, branded corporate clothing is a potent tactic that reaches customers in more than just one way. So, instead of dropping tens-of-thousands on below-or-above-the-line advertising, dress your employees for success in clothing branded with your logo for the world to see. Here’s why.
- FREE Advertising 24/7
Branded corporate clothing is the best “salesperson” you will ever have. It acts as an advert for your brand, providing a greater reach than traditional marketing – and at a fraction of the cost. Sure, your setup costs might cost you a little upfront, but you only need to purchase the uniforms once. A lot like signage and billboard advertising, this kind of marketing is mobile and functional, as wherever your employees go, your branded clothing will go too. Unlike advertorial space, you get free advertising 24/7. It’s a win-win for both employees and employer because both save a lot of money.
- Corporate Clothing Builds Trust and Loyalty
Trust is essential as it eventually turns into loyalty, which means higher sales. Building solid, lasting relationships depends on how much your customers trust your employees, your company, your brand and its abilities. Trust is something SMMEs lack, but there is a simple way to earn trust, and that is to ensure your employees look clean, knowledgeable, polished, honest, and united in stylish apparel. When employees appear fresh and smartly dressed, they look and feel confident, professional and credible, and this rubs off on customers, earning confidence and loyalty.
In our current economic climate – with start-ups shutting their doors each day, you can prevent your business from becoming another statistic. Set your brand apart with branded workwear from Top 2 Toe. A corporate clothing culture is the safest, most beneficial tool for SMMEs that want to build brand awareness and earn trust and loyalty without the marketing budget.