Corporate Clothing: A Proven, Successful Marketing Tool for SMEs
As a result of COVID-19, South African SMEs were hard hit. Capital is no longer as fluid as before for many small to medium businesses, especially in the beauty, hospitality, and tourism industry. SMEs need to market their brand more than ever right now, but budgets are tight and marketing costs have hit the roof.
In such a volatile economy, SMEs cannot compete with big brands. If you find yourself within this statistic, it is time you follow millions of South African businesses and dress your employees in smart branded corporate clothing. As one of the world’s best marketing tools, used for decades by the world’s leading brands, a corporate clothing strategy is a proven marketing tactic that works.
Free Advertising 24/7
As the best “salesperson” you will ever have, corporate clothing is the top, most recommended way for small businesses that lack big budgets to better brand awareness. At a fraction of traditional marketing costs, office workwear will save you thousands each year. Not only are set-up costs low when compared to digital or media marketing, but you get free advertising 24/7. For instance, wherever your employees go, your branded workwear will go too. Besides business savings, employees also save money each year on smart office wear, and in our economy, what employee could not use the extra cash?
Professionalism and Credibility
Today, more than ever, consumers have reason to distrust, and they would rather spend their hard-earned money on a brand they trust. Although used widely to achieve brand awareness, a uniform extends to culture and brand, because when employees are proud of how they look, it affects the customer experience. A uniform culture creates an impression of authority and knowledge, which translates into professionalism and credibility.
Stand Out from the Competition with Top 2 Toe
At Top 2 Toe, we realise how hard it is for small businesses to compete with bigger, more powerful brands, and we also realise that the clothes employees wear to work are just as important as the job itself. Whether you are looking to rebrand or adopt corporate clothing for the first time, we can help you dress your workforce for success.
As a leading corporate clothing company in Gauteng and South Africa, we provide businesses and industries throughout South Africa with all the top international safety workwear, protection equipment, and corporate clothing brands, such as Amrod, Barron, Altitude, and more. Offering an efficient, meticulous, and affordable logo embroidery branding service, we can meet tight deadlines and rollouts, and we also deliver to your door, anywhere in Gauteng or South Africa.