Corporate Clothing: The Perfect Most Cost-Effective Marketing Tool for SMEs
So, you have decided to jump onto the corporate clothing bandwagon and reap the many rewards of corporate clothing culture. It has been a long lockdown, but finally, businesses can get back to sales. But the market has gone through quite a disruption. Not only has the economy gone digital, but businesses have taken an enormous financial hit – affecting operational cash flow.
SMEs are operating in extraordinary conditions, with many forced to retrench, invest in security software, and cut back on marketing costs. Many forget that SMEs face the same challenges as large enterprises, except the only difference is they do not have the same marketing budget as larger businesses. The solution: branded corporate clothes.
Branded corporate clothing is a long tried and tested marketing strategy that comes with so many benefits that it is hard to ignore. For instance, imagine investing in smart shirts, caps, and jackets that your employees will wear to work and back each day. Can you imagine the number of people who will see your employees? And if the logo is well designed, and perfectly positioned for the world to see, your marketing campaign will be more effective than an advertisement in a magazine. It is true.
Corporate Clothing Builds Trust and Loyalty
Let us face it, first impressions count, and especially more so today. Trust is essential in business, and if you want to encourage sales, it is up to you to ensure your employees look clean, polished, knowledgeable, skilled, honest, and united – just like your brand. A corporate clothing culture will not only make your employees look smart, professional, and serious about what they do. Dressing your workers in smart branded apparel will also allow your employees to stand out and be identifiable, building customer trust and loyalty.
We Stock Options from Amrod, Baron, and Altitude
This is where Top 2 Toe steps in. At Top 2 Toe, we are one of the leading largest suppliers and branding experts of corporate clothing, PPE, and sportswear. With brands that range from Amrod, Baron, and Altitude, we provide every customer with an exclusive personal service. We also have an in-house embroidery branding department, and we offer door-to-door delivery anywhere in Gauteng.
If you are a business on the fence about investing in a corporate clothing culture, chat to the team at Top 2 Toe. We have helped dozens of brands develop their image and increase brand awareness, and we can do the same for you.