Why Every Business Should Make Corporate Clothing a Part of Their Annual Advertising Budget
Have you ever wondered why so many businesses are following the corporate clothing global trend? In today’s aggressive world of business, having a great product or service is not enough. The competition is brutal, and if you want to stand out in a crowd and achieve brand recognition, then you need to pull out the big guns. This means polishing up your brand with branded corporate clothing. Here’s why every business should make corporate clothing a part of their annual advertising budget.
Creates a Positive Impression for Your Company
In the world of the fickle consumer, first impressions are lasting, so if you want to encourage sales, then it’s up to you to ensure that your employees look smart and powerful, just like your brand. An unkempt pair of jeans will leave an unprofessional impression, while smart workwear will have the power to make employees look professional, educated, and serious about what they do. At the end of the day, this translates into brand trust – and when trust is established, loyalty soon follows.
FREE Advertising
Studies show that more than 70% of printed advertising is tossed away without so much as a glance, and magazines are no better. Unlike print media, corporate clothing acts like a FREE advert for your business that lasts 24 hours a day and 365 days a year. Similar to billboard advertising, corporate clothing never sleeps. The moment your employee steps out of their front door in the morning, your branded apparel is working hard for free – from the bus, train, coffee shop, gym, mall, and the street. Every day, hundreds of consumers are exposed to your brand, and the more they see it, the more they won’t be able to forget it.
Improves Employees’ Morale
Another reason to make corporate clothing a big part of your yearly marketing budget is that it improves morale. It really does! When businesses provide employees with attractive clothing that looks smart, employees start to feel a lot better about their appearance, which is a great confidence booster. When people feel good about themselves, they feel motivated and happy, which translates into productivity.
Corporate clothing is proven to be one of the most successful marketing strategies used today. If you’re looking to create a positive impression and boost brand loyalty and sales, without having to fork out the big bucks, then you should make some room in your annual marketing budget for corporate clothing.