Business as Usual: Light up Your Brand with Corporate Wear After the Lockdown
South African businesses are in trouble. With increasing competition paired with ever-changing customer expectations and greater emphasis to maintain consumer trust and loyalty, many have been struggling to stay afloat. But things have gotten a lot tougher with COVID-19 in the mix.
It is hard for anyone to predict how life and business will change after lockdown. But one thing we know is that while the COVID-19 whirlwind battles brands from every angle, businesses must have a good plan to get back on their feet, or else they can expect defeat. Sure, today, there are many types of marketing strategies but not all of them are affordable.
And why invest in exorbitant marketing when you can invest in your employees? After all, they are the face and backbone of your brand.
Free Advertising 365 Days a Year
Did you know that when you dress your employees in smart, stylish corporate wear, you get free advertising? Your employees are your greatest salesmen, and not just in the office but also outside. When you dress your employees in smart, stylish corporate wear, branded with your logo and message for the entire world to see, you get free advertising 24 hours a day, 7 days a week for 365 days a year. Think about it, wherever your employees go, your brand goes too – from the moment they walk out their front door in the morning to when they go to the gym and supermarket in the evening.Â
The Blueprint for a Successful Marketing Campaign
Corporate wear is one of the oldest, yet most powerful marketing tools still used widely today. Millions of successful businesses dress their employees in corporate wear. Not only is this marketing superstar excellent for sales, but it is one of the most cost-effective marketing tools used today. Sure, it might cost a little to purchase up front, but with benefits that range from boosting employee confidence and productivity to enhancing brand loyalty and saving employees money, the ROI is worth every rand invested.
We Supply All the Top International Corporate Clothing Brands
Top to Toe has helped dozens of brands build their brand, and we can help you with yours. As a key player in the South African apparel industry, we provide businesses with all the top international corporate clothing brands. We also have an in-house embroidery branding department that can take care of all your branding needs. Contact us today and let our knowledgeable team help you put together a corporate wardrobe that will help you market your brand and get you noticed quickly, for all the right reasons.