Steer Perception and Build Loyalty with Branded Corporate Wear
Just about every SME is struggling right now, but what many do not realise is that successful businesses have a secret weapon – smart corporate wear. Building loyal, lasting relationships depends on how much your customers trust your brand, and this can start with your employees. Consumers are the first to judge on presentation, and if you want to set your brand apart from your competitors, then you need to dress your employees for success.
Corporate clothing is one of the most persuasive marketing tools, still used widely today throughout Fortune 500s and flourishing SMEs. A tactical move to increase brand awareness and professionalism, the right workplace attire can give off the impression of authority and knowledge, rubbing off on the customer. Offering consistency in dress code, which increases employee morale and productivity, and a uniform culture, it costs a fraction of the price of print and media advertising.Â
Office Wear Sustains Trust and Loyalty
It is a marketing battleground out there, and it is not enough to run a couple of advertisements every few months, or even have a bustling social media page. If brands want to stand out, they must have a long-term sustainable marketing plan that builds trust and loyalty and betters workplace culture and productivity, and corporate wear does just that.
It is the best salesperson you will ever have. In a dwindling economy coupled with fierce competition, corporate clothing steers perception. The more customers see your employees dressed in stylish office wear, the better the chance they remember your brand. It is the one marketing campaign where you will see the quickest and best ROI.
At Top 2 Toe, we understand that the clothes we wear affect the way we perform. It can influence our thinking and negotiating skills, which can affect performance and influence customer purchasing behaviour. Further, people judge people by what they wear, and in an image-driven marketplace, this can have a significant effect on sales.
Give Your Brand the Edge with Top 2 Toe
As one of the leading corporate wear suppliers and embroiders in South Africa, we provide businesses, schools, clubs, and industries throughout South Africa with all the top international clothing brands. Besides our superior quality clothing variety, affordable pricing, and excellent customer service, we also have an in-house embroidery department. Meeting tight deadlines, we can take care of all your branding needs, and we also deliver to your door anywhere in Pretoria and Johannesburg.