Workwear: The Key to Achieving Marketing Mileage
2020 will go down in history as the year that changed the business landscape forever. Around one out of five SMEs make it in South Africa, with the rest folding within the first three years of existence. Then along comes 2020, with its three-month lockdown, and SA’s business landscape saw medium-sized companies closing shop and downsizing. The disruption exposed many weaknesses, but it also made businesses re-evaluate their business and marketing models.
Marketing is About Achieving Loyalty and Brand Awareness
In a volatile, saturated economy coupled with minimal consumer spending, budget-tight businesses are going old-school sustainable with workwear. A reliable and effective means of marketing, not only is workwear the cheapest marketing strategy, but it is also the most successful. It keeps employees looking polished and uniform, which creates a professional image and impression, boosting customer loyalty and trust. Further, corporate clothing culture increases employee morale, and it saves employees money.
Corporate clothing offers businesses a wide range of benefits that no other form of marketing can match. However, to get the most of your marketing rands, you must brand your clothing with your logo. In a world where 64% of customers pursue relationships with brands based on image, reputation, and shared values, marketing is all about two things: loyalty and brand awareness. Dressing your employees in stylish clothing adds credibility and trust, but you will never achieve brand recognition if you do not brand your clothes with your logo for the world to see.
Wherever Your Employees Go, Your Brand Goes Too
The blueprint for a successful marketing campaign – used by start-ups and large organisations alike – branded workwear is the key to achieving marketing mileage. For instance, dressing your employees in branded fashionable corporate wear will get you free advertising – 24 hours a day, seven days a week for 365 days a year. From the moment your employees walk out their front door in the morning to the moment they get home in the evening, your brand is permanently visible. That means your employees market your organisation for free, every day of the week.
If you are a business looking to develop brand exposure, boost image, gain consumer allegiance, and increase workplace morale, invest in the branded workwear collections at Top 2 Toe. A successful strategy that works faster than print and media marketing, branded employee uniforms are a sustainable option that allows you to reduce your marketing budget while your sales soar. Visit Top 2 Toe for the largest wholesale selection of all the top international workwear brands – we brand and deliver to your door.